Why “Rainbow Capitalism” Isn’t as Bad as You Think

Photo by Margaux Bellott on Unsplash

As Pride month approaches each year, you may notice more and more companies trying to support the LGBTQ+ community. The keyword here is “trying”. Many corporations change to a rainbow logo on June 1st and think nothing further. Everything from toothpaste to insurance companies suddenly are trying to be inclusive. But have they done anything other than making a hollow tweet about “love is love”? Usually…